Answering the “Why” Question

The past few weeks have been weeks of discovery. When we set out to design a new web home for Blackwing, we were preoccupied with questions of “how.” How would the new site look? How would we use it to reach our customers? How long would it take to get up and running? But, as we worked, we discovered that the questions that needed answering didn’t begin with “how,” they began with “why.”

When we first launched this site last year, it was focused on content. Stories that spoke to the community of creative people who have become synonymous with the Blackwing brand. We wanted a way to connect with these people, and Blackwing602.com was the “how.” What we didn’t take a close enough look at was the “why.” So, we dug deeper.

As we reflected, we kept coming back to everything we’ve done to support music and arts education in schools. When most people hear about music and arts education, they think of it as a luxury rather than a necessity, but it’s a truly essential part of a child’s development, both intellectually and emotionally. We’ve been giving money to support music education since 2013, even before this business started making any money. That’s how strongly we believe in it, and the importance of creativity as a whole.

With that as our basis, it turns out the “why” is much simpler than we thought. Our mission is to empower creativity by making great products, supporting deserving artists, and helping fund programs that have a sustainable, positive impact on arts and music education in schools. Or, to put it more bluntly, we’re fighting for creativity in all of its forms.

This site is a place where you can browse our products and catch up on everything we’ve been doing but, more importantly, this site is a place where you can join us in that fight for creativity.

So, welcome to the new Blackwing602.com. We hope you enjoy your stay, and that you’ll come back next week for the big announcement we have planned.